Charlie Lost His Sheen?

It's disheartening, in the year 2009, to still see the abuse of women tolerated. Sure it makes headlines - we just shake our heads then move on to the next story.

Last month it was Good Guy Tiger Woods' emotional abuse of his wife, and this week its Bad Boy Charlie Sheen at it again with the physical stuff.

When CNN correspondent Jo Piazza asked for my PR take on the damage to Sheen's career, I had to say that there really would be little or no repercussion. He's done it before - and if anything the public probably expects it (unlike the Woods expose which took most of us by surprise. I, for one, blogged my heart out over it.)

So. Has Charlie's career lost its sheen? Nope. We actually got what we expected. No charges, no jail time, no endorsement contracts cancelled - carry on Charlie.
Click here to read the CNN piece.

Let's Stuff ROI Rogers

I read an article in Forbes last week about a topic that makes me both cringe and laugh. It's about the nonsensical marketing jargon that has infiltrated our business communications and lexicon, and just how ineffective and ridiculous educated professionals sound when they fall prey to this lingo.

If you've ever sat through a meeting listening to the speaker rattle on about increasing ROI by thinking outside of box in order to take it to the next level - and how we can use our learning to create a synergy that will propel the paradigm shift needed to keep the next generation of thought leaders engaged....oh for goodness sake. Enough with the smoke and mirrors already!

A sound and direct command of language that communicates to an entire audience, not just the “initiated few” is the message that travels the farthest and has the greatest effect. (Not affect.) So cut the BS right now!

As speaking of BS, my agency updated a fun little game be used as entertainment at your next power pow-wow. We call it "Bull**** Bingo!" Click here to download it. Print it out and share it with like-minded colleagues. It's guaranteed to bring smirks and giggles.